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A-New Serum



A-New is a skin repairing, renewal complex. A potent blend of Vitamin A and Antioxidants synergistically combined to give your skin the energy required for tissue repair, that is not available during the day because it is being used elsewhere in the body.

A-New strengthens the skin's natural moisture barrier and smoothes the surface of the skin. This Serum glides on like a luxurious oil over the skin, yet, after only two minutes, even the roughest skin feels ultra smooth, refined and  retexturised with no trace of oil. A-New Serum's dual moisture/protection action addresses the causes of rough, dry skin. First fortifying anti oxidants and vitamins are delivered to the skin damaged layers, strengthening the skin's barrier and making it more resistant to dryness and irritation. Second, Topical Retinoids contain compounds that improve the skin’s appearance in measurable ways; promoting collagen-building, anti-ageing effects, reducing clogged pores and encouraging cell turnover.

The lipid delivery system, which targets lipids between skin cells, acts as a breathable barrier to shield skin from dryness and irritants. Within seconds, the lipid matrix settles into the skin's fine lines, evening the surface to form a smooth-as-glass finish. When your skins' cells are adequately nourished, skin glows.

Halt damage caused by environmental aggressors, that left unattended lead to premature ageing.


Use ONLY at night after cleansing and exfoliating. A-New Serum can be used alone or create a cocktail in your palm based on your specific needs, then massage into skin.

Pigmentation: 3 drops A-New + 1 pump Vibran-C

Dryness: 3 drops A-New + 1 pump B-Strong

Redness: 2 drops A-New + 1 pump REDuce

Firmness: 3 drops A-New + 1 Pump Uplift

Congestion: 2 drops A-New + 3 drops Purifying Infusion

During sleep, our skin’s metabolic rate speeds up and many of our body’s cells show increased production and reduced breakdown of proteins. Since these proteins are the building blocks of cellular growth, and work hard to repair damage from factors like UV and pollution, it makes sense to introduce ingredients into your night time regime that encourage this repair.

Recommended for Use By

All skin types. It can help firm your skin, decrease lines and wrinkles, even skin tone, soften skin and delay ageing. Retinol is also very good for preventing and healing adult acne. Dry skin becomes soft, rough skin becomes smooth, oily skin regains it's balance, large pores shrink and wrinkles soften.

Skin Conditions
Rough, porous and chronically dehydrated skin
Fine surface lines
Skin exposed to harsh environments
Skin made sensitive by poor barrier function.
Ageing skin

Features and Benefits
Strengthens skin's natural moisture barrier
Reduces skin's sensitive nature
Shield skin from harsh or drying environments
Dry skin will experience a renewed vitality from prolonged moisture control

Key Ingredients

Retinol, the active agent for treatment of ageing skin. Vitamin A promotes the enzyme activity in the skin. It thickens the epidermis and can regenerate skin prematurely aged by UV-radiation. This product can also assist in increasing the skin's elasticity and the reversal of photodamage.

Squalane is a highly effective emollient that locks moisture into our skin.  It’s also a natural antioxidant.  The molecular structure of squalane closely resembles our own skin and can penetrate deeply without clogging pores and stabilizing highly sensitive skin. Using squalane in can reduce wrinkles, help to fade scars, reverse UV damage, lighten freckles and fade pigmentation, all while fighting free radicals. Squalane is vegan and great for all skin types, including acne prone.
Rosehip Oil, rich in essential fatty acids to aid the regeneration of skin cells and firm the skin.
Pomegranate Oil, anti oxidant
Chia Seed Oil, Best natural source of Omega-3 fatty acids.
Omega-3 fatty acids help strengthen the cell membrane's barriers. This means water and nutrients can enter the cell whilst toxins are kept out .
Argan Oil, helps restore, regenerate and restructure the skin by way of increasing the nutrient content of skin cells

Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, an active ingredient that contains matrikines - peptide molecules that facilitate cutaneous restructuring and repair by activating the genes involved in the process of intercellular matrix renewal and cell proliferation. Through this activity, the matrikines effectively restructure and smooth the surface and deeper layers of the skin, which results in a drastic reduction of the depth, density and surface area of wrinkles. These peptides have also been shown to improve skin tone and elasticity.

Complete Ingredients: Squalane, Bis-Diglyceryl Polyacyladipate-2; Rosehip (Rosa rubiginosa ) seed oil, Pomegranate (Punica granatum ) seed oil, Chia (Salvia Hispanica) seed oil, Argan (Argania spinosa) oil, Marula Oil; C12-15 Alkyl Benzoate; alpha D-Tocopherol, Cellulose Acetate Butyrate, Tricaprylin, Retinol, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Glycerine, Water, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7; Pelargonium Roseum (Rose Geranium) Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Oil, Citrus limon (Lemon) Oil, Cananga Odorata (Ylang Ylang) Oil, Salvia Sclarea (Clary Sage) Oil, Rosmarinus Officinalis Leaf (Rosemary) Oil,

Gently smooth 1-2 pumps of serum alone or mixed with other serums at night only. Wait until serum is dry (1 to 2 minutes) before applying Eye Cream, Moisturiser and/or infusion. For the longest shelf-life, store A-New Serum in a dark, cool, environment.

Caution: Not recommended for use by women who are, may be, or are trying to become pregnant. Always be sun safe when using retinol products

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