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A-New Serum
A-New Serum
A-New Serum
A-New Serum
A-New Serum
A-New Serum

A-New Serum

A potent encapsulated retinol serum that renews, refines, and restores skin for a smoother, clearer, and more youthful complexion.
$99.00
Tax included.

Repair. Renew. Revitalize.

Discover the power of transformation with A-New Serum, a potent skin-repairing complex designed to revitalize and restore your skin’s natural balance. Formulated with a synergistic blend of Vitamin A (Retinol) and antioxidants, this serum delivers the energy your skin needs to repair tissue, refine texture, and restore a smooth, youthful radiance.

Encapsulated retinol ensures gentle, effective action, making A-New Serum suitable even for sensitive skin. Its carefully engineered formula works at the cellular level to support skin renewal, balance oil flow, and target visible signs of aging including fine lines, uneven tone, and roughness. Retinol also helps prevent and heal adult acne, leaving skin clearer, calmer, and more resilient.

A-New Serum addresses multiple skin concerns simultaneously:

  • Softens dry skin while restoring essential hydration

  • Smooths rough texture and promotes a refined appearance

  • Balances oily skin for a clear, matte finish

  • Minimizes the appearance of large pores

  • Reduces the look of wrinkles and fine lines

A harmonious blend of botanical essential oils—including lavender, rose, jasmine, and patchouli—soothes and comforts the skin while enhancing its natural radiance. Antioxidants and nourishing plant oils protect against environmental stressors, giving your complexion the support it needs to stay healthy and luminous.

✔️ Promotes cellular repair and renewal
✔️ Supports balanced, clear skin
✔️ Smooths texture and softens skin
✔️ Reduces visible signs of aging
✔️ Ideal for daily use on sensitive, dry, or oily skin

Transform your daily skincare ritual into a restorative experience with A-New Serum—your essential ally for clearer, balanced, and youthful-looking skin.

.Encapsulated Retinol – gentle yet effective, promotes skin renewal and prevents adult acne

Vitamin E & Antioxidants – protect and repair from environmental stress

Botanical Oils & Extracts – lavender, rose, jasmine, patchouli for hydration and soothing benefits

Sodium Hyaluronate – replenishes moisture for soft, plump skin

Aqua (Water), Methyl Gluceth-20, Pentylene Glycol, PPG-3 Benzylether Myristate,Cetearyl Alcohol, Crambe Abyssinica Seed Oil, Ceteareth-20, Sorbitan Stearate, Sucrose Cocoate, Retinol, Sodium Hyaluronate, Chondrus Crispus Extract,Tocopherol, Oleic Acid , Caprylic/Capric Triglyceride, Linoleic Acid, PEG-20 Stearate, Polysorbate 80, Steareth-2, Steareth-21, Caprylyl Glycol, PPG-15 Stearyl Ether, BHT,Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Tromethamine, Disodium EDTA, Lavandula Angustifolia Oil, Dalbergia Sissoo Oil, Pelargonium Roseum Leaf Oil, Pogostemon Cablin Oil, Jasminum Sambac Flower Extract, Rosa Damascena Flower Oil.

Let Us Help You Achieve Glowing Skin with Our Personalised Approach. We're here to take the guesswork out and help you every step along the way to achieving a glowing complexion and radiant skin.

Click here to take our quick and easy Skin Quiz for a personalised product recommendation.

CAUTION * STRONG* - Not recommended for use by women who are, or are trying to become pregnant. Always be sun-safe when using retinol products

Use ONLY at night after cleansing and toning. During sleep, our skin’s metabolic rate speeds up and many of our body’s cells show increased production and reduced breakdown of proteins. Since these proteins are the building blocks of cellular growth, and work hard to repair damage from factors like UV and pollution, it makes sense to introduce ingredients into your nighttime regime that encourage this repair.

HOW TO USE: WE recommend that after cleansing and toning, gently smooth 1-2 pumps of A-new serum at night only. Wait until the serum is dry (1 to 2 minutes) before applying Eye Cream, Moisturiser and/or Radiance Elixir.
For targeted instructions, see below:

FOR NEW RETINOID USERS: Use two days on, two days off. Work your way up to every other day, then to daily, evening use. Follow with Radiance Elixir or your favourite moisturiser. Use an exfoliant, like Papaya Enzyme Peel or Keep Clear Tonic, on alternate nights to sweep away dead skin cells.

FOR ADVANCED RETINOID USERS: Use daily, in the evenings. Follow with Radiance Elixir or your favourite moisturiser. Use an exfoliant, like Papaya Enzyme Peel or Keep Clear tonic, on alternate nights to sweep away dead skin cells.

FOR SENSITIVE SKIN: Apply a few drops of Radiance Elixir to your skin before applying A New Serum.

Benefits

🔄 Promotes skin cell renewal and repair
Encapsulated Vitamin A (Retinol) supports natural cellular turnover, helping to renew damaged skin and improve overall skin health over time.

✨ Smooths fine lines and refines texture
Helps reduce the appearance of wrinkles, roughness, and uneven skin texture for a more polished, youthful look.

🧼 Supports clearer, blemish-free skin
Helps regulate oil production and supports the healing of adult acne, breakouts, and congestion.

💧 Improves hydration and skin comfort
Hyaluronic acid and emollient plant oils help maintain moisture balance while preventing dryness often associated with retinol use.

🌿 Evens skin tone and boosts radiance
Antioxidants and retinol work together to improve brightness, clarity, and overall skin luminosity.

🛡️ Protects against environmental stress
Botanical oils and antioxidants help defend the skin from external aggressors while supporting long-term resilience.

Skin Type

✨ Mature skin
Ideal for targeting fine lines, loss of firmness, and uneven tone.

🧼 Acne-prone / blemish-prone skin
Helps regulate oil, clear congestion, and improve breakouts.

🌿 Normal skin
Supports overall skin renewal and maintenance of healthy skin function.

💧 Dry skin (retinol-tolerant)
Encapsulated retinol helps minimise irritation while improving texture and hydration.

⚖️ Combination skin
Balances oiliness while refining pores and smoothing texture.

⚠️ Use with care for:

Sensitive or reactive skin (non-retinol experienced)
Retinol is active and should be introduced gradually. Patch testing and slow build-up (2–3 nights per week) is recommended.

Frequently Asked Questions

Yes. Daily SPF is essential when using retinol, as it increases skin sensitivity to sunlight.

Yes. Retinol helps regulate oil production, clear pores, and reduce the formation of breakouts over time.

Avoid combining with strong exfoliating acids or other retinoids in the same routine to prevent irritation.

It supports skin renewal using encapsulated retinol, helping to smooth texture, reduce fine lines, improve clarity, and promote a more youthful complexion.

This formula uses encapsulated retinol, which is designed to be gentler. However, sensitive skin should start slowly and monitor tolerance.

Start 2–3 times per week at night, then gradually increase frequency as your skin builds tolerance.

Nurture skin. Balance scalp. Enhance naturally.

A connected system of skin, scalp, and complexion care — designed to restore balance, resilience, and natural confidence through nature, science, and ritual.