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A-New Serum
A-New Serum

A-New Serum

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Great for skin types: 2,4,5,6,7,8,9

A-New is a skin repairing, renewal complex. A potent blend of Vitamin A and Antioxidants synergistically combined to give your skin the energy required for tissue repair, that is not available during the day because it is being used elsewhere in the body.

A-New strengthens the skin's natural moisture barrier and smoothes the surface of the skin. This Serum glides on like a luxurious oil over the skin, yet, after only two minutes, even the roughest skin feels ultra smooth, refined and  retexturised with no trace of serum. A-New Serum's dual moisture/protection action addresses the causes of rough, dry skin. First fortifying anti oxidants and vitamins are delivered to the skin damaged layers, strengthening the skin's barrier and making it more resistant to dryness and irritation. Second, Topical Retinoids contain compounds that improve the skin’s appearance in measurable ways; promoting collagen-building, anti-ageing effects, reducing clogged pores and encouraging cell turnover. 

Recommended for Use By

All skin types. It can help firm your skin, decrease lines and wrinkles, even skin tone, soften skin and delay ageing. Retinol is also very good for preventing and healing adult acne. Dry skin becomes soft, rough skin becomes smooth, oily skin regains it's balance, large pores shrink and wrinkles soften.

Rough, porous and chronically dehydrated skin
Fine surface lines
Skin exposed to harsh environments
Skin made sensitive by poor barrier function.
Ageing skin

  • Strengthens skin's natural moisture barrier
  • Reduces skin's sensitive nature
  • Shield skin from harsh or drying environments
  • Dry skin will experience a renewed vitality from prolonged moisture control

After cleansing and toning, gently smooth 1-2 pumps of A-new serum at night only. Wait until serum is dry (1 to 2 minutes) before applying Eye Cream, Moisturiser and/or infusion. For the longest shelf-life, store A-New Serum in a dark, cool, environment.

We recommend alternating with hydrating and/or exfoliating Serums every 3 nights 

Caution: Not recommended for use by women who are, may be, or are trying to become pregnant. Always be sun safe when using retinol products

Use ONLY at night after cleansing and toning. A-New Serum can be used alone or create a cocktail in your palm based on your specific needs, then massage into skin.

Pigmentation: 3 drops A-New + 1 pump Vibran-C

Dryness: 3 drops A-New + 1 pump B-Strong

Redness: 2 drops A-New + 1 pump REDuce

Firmness: 3 drops A-New + 1 Pump Uplift

Congestion: 2 drops A-New + 3 drops Purifying Infusion

During sleep, our skin’s metabolic rate speeds up and many of our body’s cells show increased production and reduced breakdown of proteins. Since these proteins are the building blocks of cellular growth, and work hard to repair damage from factors like UV and pollution, it makes sense to introduce ingredients into your night time regime that encourage this repair.

What is retinol?

It’s a type of vitamin A that is found in over-the-counter, non-prescription creams that can stimulate the metabolism of skin cells and encourage collagen production. It can be absorbed within the skin and when combined with certain enzymes, it can be converted into tretinoin, the acid form of vitamin A also known as retinoic acid. It does not require a prescription but it can deliver prescription like results with continued use. Using a well-formulated and stable product with retinol will visibly reduce the appearance of sun damage, brown spots, lines, wrinkles and large pores.

How does A-New Serum differ from prescription retinoids like Retin-A or Renova?

Over-the-counter retinol is scientifically proven to mimic the benefits that a prescription retinoid offers, but it can be tolerated for those with sensitive skin. It will not give the harsh side effects like dryness, redness, peeling and irritation commonly associated with prescriptions.

You suggest alternating it with other serums. What if I don’t want to purchase the other serums right now?

For best results, we do suggest using it as recommended by alternating with other serums, however if you can’t, just use moisturiser only (after cleansing and toning) on the other nights.

I use a serum and/or moisturiser that contains exfoliating acids. Can I use that underneath or over A-New Serum?

You can use any acid product like those with salicylic, lactic and glycolic however; you don’t want to use them at the same time as the retinol product to avoid a possible interference of active ingredients.

Can I use it in the summer time?

Yes, as long as you avoid excessive sun exposure and regularly wear sunscreen (applied generously and often). 

What side effects might I experience?

Some may get some slight dryness in the first month, but most will not experience any side effects, especially if you follow the recommended usage by alternating with a mild acid serum and hydrating serum for your skin type.

Can I use this product if I’m pregnant?

Probably not. This product contains retinol, which many doctors suggest avoid using during pregnancy. Consult with your doctor for their recommendation. You can safely use our B-Strong Serum or Glow Serum while pregnant or breastfeeding to smooth the skin and reduce the appearance of sun damage.

How long will it take for me to see results?

Like all retinol products, the true anti-wrinkle results are not immediate but you may notice the skin looking brighter and smoother soon after starting. Depending on the severity of sun damage, you should start seeing improvement within 4-8 weeks and the longer you use it, the better results you'll see. According to a 2007 study published in The Archives of Dermatology, 36 participants age 80 and older applied a formula with 0.4 percent retinol (same percentage as A-New Serum) to one arm up to three times a week. After 24 weeks, these participants had dramatic improvements in their skin that were clearly visible to the naked eye. So if those over age 80 can see a difference, where the signs of ageing have dramatically set in, certainly younger skin types will see results even faster.

Can I use it if I have rosacea?

Yes, this formula can be tolerated well by those who have been diagnosed with mild rosacea but you may want to introduce it to your skin more slowly, starting with only 2-3 nights a week for the first month.


Is this product tested on animals?


What is the pH level of this product?

The pH level of A-New Serum is 5.2.

Where are your products made?

Our products are manufactured in Australia. 

I took your 

Skin Type Quiz and was wondering if I can use products that weren't specified for my skin type?

Yes. While the skin type product recommendations are carefully selected for the needs of a specific type of skin to give the best results, many people will modify their routine with other products as needed. 

I have questions about my skin, where can I get help?

Email us and we would be happy to provide expert advice!

Aqua/Water/Eau, Polysorbate 80, Rosa Canina Fruit Oil, Oenothera Biennis (Evening Primrose) Oil, PEG/PPG-18/18 Dimethicone, Behenyl Alcohol,Glyceryl Stearate, Dimethicone, Cetearyl Alcohol, Cyclopentasiloxane, Retinol, Butyrospermum Parkii (Shea) Butter, Tocopherol, Lecithin, Glycine Soja (Soybean) Sterols, Linoleic Acid, Oleic Acid , Steareth-2,PPG-15 Stearyl Ether, Steareth-21, Caprylic/Capric Triglyceride, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysilicone-11, Phenoxyethanol, Phenethyl Alcohol, Caprylyl Glycol, BHT, Ethylhexylglycerin, Tromethamine, Disodium EDTA, Pelargonium Roseum (Rose Geranium) Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Oil, Citrus limon (Lemon) Oil, Cananga Odorata (Ylang Ylang) Oil, Salvia Sclarea (Clary Sage) Oil, Rosmarinus Officinalis Leaf (Rosemary) Oil

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