A-New Serum

A-New Serum offers a comprehensive solution for various skin concerns, making it a standout product in skincare. It effectively treats acne and clears pores, ensuring a cleaner, smoother complexion. By amping up cellular turnover and increasing collagen production, it promotes skin elasticity and resilience. Additionally, it decreases hyperpigmentation, leading to a more even skin tone, and brightens the skin for a radiant glow. The serum also works to diminish and prevent fine lines and wrinkles, refining skin texture and tone for a youthful and polished appearance.

Recommended for lax skin needing firming, lines and wrinkles, evening skin tone, anti-aging, sun-damaged skin, and congested skin, A-New Serum addresses multiple issues, providing a versatile and powerful addition to any skincare routine.

CAUTION * STRONG* - Not recommended for use by women who are, or are trying to become pregnant. Always be sun-safe when using retinol products

Use ONLY at night after cleansing and toning. During sleep, our skin’s metabolic rate speeds up and many of our body’s cells show increased production and reduced breakdown of proteins. Since these proteins are the building blocks of cellular growth, and work hard to repair damage from factors like UV and pollution, it makes sense to introduce ingredients into your nighttime regime that encourage this repair.

HOW TO USE: WE recommend that after cleansing and toning, gently smooth 1-2 pumps of A-new serum at night only. Wait until the serum is dry (1 to 2 minutes) before applying Eye Cream, Moisturiser and/or Radiance Elixir.
For targeted instructions, see below:

FOR NEW RETINOID USERS: Use two days on, two days off. Work your way up to every other day, then to daily, evening use. Follow with Radiance Elixir or your favourite moisturiser. Use an exfoliant, like Papaya Enzyme Peel or Keep Clear Tonic, on alternate nights to sweep away dead skin cells.

FOR ADVANCED RETINOID USERS: Use daily, in the evenings. Follow with Radiance Elixir or your favourite moisturiser. Use an exfoliant, like Papaya Enzyme Peel or Keep Clear tonic, on alternate nights to sweep away dead skin cells.

FOR SENSITIVE SKIN: Apply a few drops of Radiance Elixir to your skin before applying A New Serum.

WHAT IS RETINOL?
Retinol is a type of Vitamin-A that is found in over-the-counter, non-prescription creams and is used to stimulate the metabolism of skin cells and encourage collagen production. It can be absorbed within the skin, and when combined with certain enzymes, can be converted into tretinoin, which is the acid form of Vitamin A (Retinoic Acid). It does not require a prescription, but it can deliver prescription-like results with continued use. Using a well-formulated and stable product with retinol will visibly reduce the appearance of sun damage, brown spots, lines, wrinkles and large pores.

HOW DOES A-NEW SERUM DIFFER FROM PRESCRIPTION RETINOIDS LIKE RETIN-A OR RENOVA?
Over-the-counter retinol is scientifically proven to mimic the benefits that a prescription retinoid offers, but it can be tolerated by those with sensitive skin. A-New will not give the harsh side effects like dryness, redness, peeling and irritation commonly associated with prescriptions.

YOU SUGGEST ALTERNATING A-NEW WITH OTHER SERUMS, BUT WHAT IF I DON'T WANT TO PURCHASE THE OTHER SERUMS RIGHT NOW?
For best results, we do suggest using A-New by alternating with other serums, however, if you can’t, use a moisturiser only (after cleansing and toning) on the other nights.

I USE A SERUM AND/OR MOISTUTISER THAT CONTAINS EXFOLIATING ACIDS. CAN I USE THAT UNDERNEATH OR OVER A-NEW SERUM? You can use any acid product such as those with salicylic, lactic and glycolic, however, you don’t want to use them at the same time as the retinol product to avoid possible interference of active ingredients.

CAN I USE A-NEW DURING THE SUMMER TIME?
Yes, as long as you avoid excessive sun exposure and regularly wear sunscreen (applied generously and often).

WHAT ARE THE SIDE EFFECTS I MAY EXPERIENCE?
Some clients may get some slight dryness in the first month, but most will not experience any side effects, especially if you follow the recommended usage by alternating with a mild acid serum and hydrating serum for your skin type.

CAN I USE THIS PRODUCT IF I AM PREGNANT?
We recommend not. A-New contains retinol, which many doctors suggest avoid using during pregnancy. Consult with your doctor for their recommendation. If you are looking for an alternative, you can safely use our B-Strong Serum or Glow Serum while pregnant or breastfeeding to smooth the skin and reduce the appearance of sun damage.

HOW LONG UNTIL I SEE RESULTS?
Like all retinol products, the true anti-wrinkle results are not immediate but you may notice the skin looking brighter and smoother soon after starting. Depending on the severity of sun damage, you should start seeing improvement within 4-8 weeks and the longer you use it, the better results you'll see. According to a 2007 study published in The Archives of Dermatology, 36 participants age 80 and older applied a formula with 0.4 percent retinol (same percentage as A-New Serum) to one arm up to three times a week. After 24 weeks, these participants had dramatic improvements in their skin that were clearly visible to the naked eye. So if those over age 80 can see a difference, where the signs of ageing have dramatically set in, certainly younger skin types will see results even faster.

CAN I USE A-NEW IF I HAVE ROSACEA?
Yes, this formula can be tolerated well by those who have been diagnosed with mild rosacea but you may want to introduce it to your skin more slowly, starting with only 2-3 nights a week for the first month.

IS THIS PRODUCT TESTED ON ANIMALS?
No.

WHERE ARE YOUR PRODUCTS MADE?
Our products are made and manufactured with love in Australia.

I TOOK YOUR 'SKIN TYPE' QUIZ AND WAS WONDERING IF I CAN USE PRODUCTS THAT WEREN'T SPECIFIED FOR MY SKIN TYPE?
Yes. While the skin type product recommendations are carefully selected for the needs of a specific type of skin to give the best results, many people will modify their routine with other products as needed.

Aqua (Water), Methyl Gluceth-20, Pentylene Glycol, PPG-3 Benzylether Myristate,Cetearyl Alcohol, Crambe Abyssinica Seed Oil, Ceteareth-20, Sorbitan Stearate, Sucrose Cocoate, Retinol, Sodium Hyaluronate, Chondrus Crispus Extract,Tocopherol, Oleic Acid , Caprylic/Capric Triglyceride, Linoleic Acid, PEG-20 Stearate, Polysorbate 80, Steareth-2, Steareth-21, Caprylyl Glycol, PPG-15 Stearyl Ether, BHT,Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Tromethamine, Disodium EDTA, Lavandula Angustifolia Oil, Dalbergia Sissoo Oil, Pelargonium Roseum Leaf Oil, Pogostemon Cablin Oil, Jasminum Sambac Flower Extract, Rosa Damascena Flower Oil.